Last year was quite a crazy (deep breath) Flux, huh? I don’t know how or when this happened exactly, because it’s usually more noticeable the other way around, but somewhere along the way mainstream pop music has started making its way into alternative genres. Miley Cyrus teaming up with The Flaming Lips, Pitchfork covering Kanye’s every move like that’s the way it’s always been, and twisted pop-tune aesthetics are becoming their own unique sub-genres of electronic music. I can’t believe I’m saying this, but I actually think it’s great.
While niche alternative music historically supplied the Top 40 with originality and a sort of credibility that comes from recognizing new and powerful forms of musical expression, which countless masses of more or less inspired amateurs are more likely to stumble upon than the rather elite, small group of actual pop-stars, the Top 40 has something to offer of its own. Mainly in terms of production and songwriting. It might feel great, rolling around in heaps and heaps of local-scene credibility, but, shh, it’s okay. It’s okay to write a standardly structured song, double-verse and bridge and all, and it’s okay to sound good.
I was actually listening to MOONOVERSUN when I first realized just how fine I am with alternative music taking from the mainstream. It’s hard to say exactly what is going on in Flux and sonically, it strays from the pop production aesthetic more than I might have lead you to believe, but in many ways it is like a pop song that grew up eating from the bins behind a rave club. The focus is definitely on the vocals, with side-chained synth-kicks punching some space to punctuate the lyrics and keys that suggest a balladic emotion – often in stark contrast to a beat that finds its peak in glitchy, hip-hop influenced dissipation. More than anything, though, it’s a sign of a band that’s successful in finding their own voice, and is close to a sort of musical maturity, where as a listener, you never feel as if the song was in any way incomplete, or as if some of the original vision was missing from the final product. Flux is a song where MOONVERSUN knew exactly how to get what they wanted.